Privacy & Cookies Statement

Last updated 2 April 2026

Intro

Welcome to Louder Entertainment's Privacy and Cookies Statement. You might be viewing this through our website or mobile application (which we'll collectively call our "Platform" for short).

We care about being transparent with you about what information we collect when you choose our events and how we use that information. It's important to us that we give you as much choice and control over your information as we can.

Here, we explain the ways we collect and use your information when you browse or engage with our Platform, purchase tickets to the festivals and events that we organise (the "Events"), purchase or engage with other goods or services that we offer or otherwise interact with us. We also explain the different rights you have over your information.

In this Privacy and Cookies Statement, when we refer to "you" and "your" we mean you, the person using the Platform or attending an Event or otherwise interacting with us.

Age

Please refer to the Event's Terms and Conditions to check the Event's age policy. If the Events you are attending or are interested in allow people under the age of 18 to attend (with an accompanying adult) and you yourself are under 18, you must have the permission of your parent or legal guardian ("Your Adult") to use our Platform and only Your Adult will be able to purchase tickets for the Event. You should also make sure that Your Adult reads this Privacy and Cookies Statement.

If you are a parent or legal guardian and believe your child has given us information in a way that is contrary to these guidelines, please contact us using our contact details below.

About Us

We are Louder Entertainment Limited, a company incorporated in England and Wales. Our company number is 13220347. Our registered address is C/O in the Loop Accounts Ltd, 240B Kingsland Road, London E2 8AX.

Data collected will be shared with the following named parties:

Information We May Collect About You

Newsletters

If you register for one of our newsletters or request any advance information about our Events or services (such as access to pre-registration or early bird tickets), we will collect your name and contact details.

Purchases

If you make a purchase with us (whether for an Event ticket, Event package or any other goods and/or services) we'll collect any information necessary to provide you with your purchase. For example:

• we'll typically ask for your name, age, email address, account password, date of birth, and payment details so we can process your Event ticket purchase, deliver your ticket and/or your cashless payment wristband to you. We may also request Your Adult's details (if applicable) or other emergency contact information;
• we'll collect information about any particular requirements you may have in order to gain access to an Event: this may mean providing us with information about your physical health or similarly sensitive information;
• if there are circumstances where we need to verify your age for entry to an Event or for fraud prevention and detection, we will ask for proof of identity and age (such as a driver's licence or passport); and
• we may (if applicable), collect additional information specifically relevant to the goods and/or services that you are purchasing. For example: if you buy a Park & Ride ticket we might ask for your vehicle registration number to manage vehicles at our Events, or if you choose a glamping experience we might need your credit card details for your damage deposit.

Promotions and Surveys

Every now and again, we might invite you to participate in competitions, promotions or surveys. We'll collect information so you can participate in these and deliver the prize if you win: this will include details such as your name, age and email address and any other information you provide in connection with your promotion entry and/or survey response.

Health and Welfare

If you ever need to visit one of the health and welfare tents or facilities at one of our Events, you might need to give certain health or medical information which may be considered sensitive information. Sometimes, these services will be managed by a third party at the Event and not us, in which case we won't have control or visibility of the information you give and this Privacy and Cookies Statement won't apply.

Communications

If you contact us through the live chat functionality on our Platform (if applicable), through one of our online forms, or our social media channels, by phone or email, we may keep a copy or record of that correspondence.

IP Address and Device Information

We will collect certain technical information about your device visits to our Platform and how you use the Platform. This may include your IP address, geographical location, device details such as your IMEI number, the MAC address of the Device's wireless network interface, browser type, referral source, length of visit, operating system, number of page views and similar information. This information may be collected by a third-party analytics service provider on our behalf and/or may be collected using cookies. For more details about cookies please see the specific section below.

Cashless Payment Wristbands at Our Events

If cashless payment wristbands (or other similar technologies) are used at an Event, they will allow you to make cashless payments (such as food and drink) and/or provide you with access (such as entry to the festival or VIP areas). If you use a cashless payment wristband, we may collect certain information about your interactions at, and engagement with, the Event and our event partners.

Email Response & Social Media

We might collect information about how you react to the emails we send to you, for example, how many times you open the email or if you engage with its content. We might also collect information relating to any social media posts or comments you share online about our Events that are in the public domain.

How We Use Information That We Collect About You

Service and Operational Purposes

• to provide you with your Event ticket or any other goods, services and information that you have requested from us;
• to manage your entry to our Events, including age and identification verification;
• to provide you customer service and support, deal with enquiries or update you of changes to our Events, our Platform or other services;
• we might contact you by phone to offer assistance if you have entered your contact details on our Platform to purchase our Events but have not completed your purchase;
• to improve and update our Platform and to make sure that content from our Platform is presented to you in the most effective and optimal manner;
• to carry out aggregated and anonymised research about general engagement with our Events, Platform and other goods and services; and
• to allow us to monitor access to, and attendance at, our Events for health, safety and security purposes.

Marketing Purposes

We may use your information for marketing purposes, either by email, SMS and/or phone. We will of course give you the opportunity to choose whether we contact you for marketing purposes and we will respect your choices at every stage.

Legal Purposes

We may use your information to enable us to enforce our legal rights, and/or to protect the rights, property or safety of our employees and/or other third parties.

Information We Get From Third Parties

Ticket agents and service providers. We will collect information about you from third parties that we work closely with so we are able to deliver the goods or services you have requested. For example, we might work with a ticket agent who will sell you a ticket to our Event.

Our other festivals and live music events. We might receive information about you (such as your name and email address) from other festival and event entities within our group if you have indicated that you wish to hear more from our events, goods and services.

Signing in through Social Media. When you register for an Event on our Platform, we might offer a quick registration option through your existing social media accounts. If you sign in through your social media account, we may get certain information in accordance with your privacy settings on that social media site.

Other third-party sites. We might receive information about you from other third parties where you have agreed to them sharing your information with us for specific purposes (such as marketing).

Who We Might Share Your Information With

We might share your personal information with:

• selected third parties that we work with, so we are able put on the Events you love and choose to attend (such as venue or security staff);
• other festivals and live music event organisers within the Event Horizon group / WAH Promotions Limited / Louder Entertainment Limited if you have indicated that you want to receive communications about these;
• any other third party that you have indicated you are happy for us to share your information with for marketing purposes;
• advertisers and advertising networks so they can serve relevant adverts to you. This information will only be used in anonymised or aggregated form;
• prospective sellers or buyers of any business or assets if we need to disclose information about people who attend our Events or use our products or services;
• any other third parties where it's necessary to enforce our legal rights, or to protect the rights, property or safety of our employees or third parties, or where such disclosure is required by law.

Cookies

We use cookies to ensure that you get the most out of our Platform. Cookies are small amounts of information in the form of text files which we store on the device you use to access the Platform. Cookies allow us to understand your use of the software and simplify your use of the Platform.

Types of Cookies

• Absolutely necessary cookies — necessary to enable you to navigate through our Platform and use its features. Without these cookies, you would not be able to check out any Event tickets in your basket.
• Performance cookies — collect information about how you use our Platforms. These cookies collect the browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. They don't collect information that personally identifies you.
• Functionality cookies — enable our Platform to remember choices you make (such as your username or ID, language preference, or the area or region you are in) and provide enhanced, more personal features.
• Targeting and advertising cookies — track browsing habits and are used to deliver targeted (interest-based) advertising. They can also limit the number of times you see an ad and measure the effectiveness of advertising campaigns.

Managing Cookies

You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended on the Services.

Where We Store & How We Protect Your Information

We take security of your information very seriously. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. We will endeavour to take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy and Cookies Statement and applicable data protection laws.

Your Rights and Choices

You have certain rights in respect of the information that we hold about you, which we value. These rights include:

• the right to ask us not to use your personal data for marketing purposes (remember, you can unsubscribe from any marketing by clicking on the "unsubscribe" in any marketing communication you receive or contact us using the details below);
• the right to request access to the information that we hold about you;
• if you believe the information that we hold about you is wrong, you can ask us to correct it.

You may exercise your rights above by contacting us using the details below.

How to Contact Us

Changes to This Statement

We may make changes to this Privacy and Cookies Statement from time to time. We will post any changes to our Platform, or notify you of any material changes by e-mail. Any changes will come into effect the next time you engage with us after the changes have been notified.

Last Modified: 1st June 2024  ·  Last updated 2 April 2026