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Introduction

Welcome to Louder Entertainment's Privacy and Cookies Statement, accessible through our website or mobile application (collectively the "Platform"). We are committed to transparency about the information we collect from event attendees and providing you with choices regarding your personal data.

This statement covers data collection and usage when you browse the Platform, purchase event tickets, acquire goods or services, and interact with Louder Entertainment. It also explains your rights regarding your personal information.

Age Requirements

Users under 18 attending age-restricted events must obtain parental or legal guardian permission to use the Platform. Only the accompanying adult can purchase tickets. Parents should review this Privacy and Cookies Statement carefully.

Parents who believe their child has provided information contrary to these guidelines should contact Louder Entertainment.

About Us

Louder Entertainment Limited is a company incorporated in England and Wales (company number 13220347).

Registered address: C/O in the Loop Accounts Ltd, 240B Kingsland Road, London E2 8AX.

Information We May Collect

Information Collected Directly

Newsletters

When you register for newsletters or request advance event information, we collect your name and contact details.

Purchases

Event ticket and merchandise purchases require relevant information including:

Promotions and Surveys

Competition, promotion, or survey participation generates collection of your name, age, email address, and related submission information.

Health and Welfare

Health and medical information may be provided when using event health and welfare facilities. Third-party managed services fall outside this statement's scope.

Information Collected Indirectly

Communications

Correspondence through live chat, online forms, social media channels, phone, or email may be recorded.

IP Address and Device Information

Technical information about Platform visits includes IP address, geographical location, device details (IMEI number, MAC address), browser type, referral source, visit length, operating system, page views, and similar data. Third-party analytics providers may collect this information using cookies.

Cashless Payment Wristbands

Event cashless payment systems collect interaction and engagement information, including visited stands, tents, sponsors, and purchases. This enables personalised experiences through SMS or push notifications about promotions or special events.

Email Response Information

Email engagement metrics are collected, including open rates and link interactions.

Social Media and Online Reviews

We monitor publicly available social media posts and comments about our events. Reviews posted on official Louder accounts receive responses. Third-party platform privacy notices govern those sites' data handling.

How We Use Your Information

Service and Operational Purposes

Marketing Purposes

Your information may be used for marketing via email, SMS, and phone, with your choice and respect for your preferences throughout.

Legal Purposes

Your information supports legal rights enforcement and protection of employee and third-party rights, property, and safety.

Information From Third Parties

Ticket Agents and Service Providers

Third-party ticket agents and service providers supply attendee information to facilitate event access and ancillary services. Payment system and platform management companies collect information on Louder's behalf.

Other Festival and Event Entities

Information such as your name and email address may transfer between group festival and event organisations when you indicate interest in related offerings.

Social Media Sign-In

Social media account registration provides profile information per those platforms' privacy settings. You should review your social media privacy statements and settings.

Other Third-Party Sources

Information may transfer from other third parties when you consent to sharing for specific purposes like marketing.

Information Sharing

Your personal information may be shared with:

Cookies

Cookies are text files stored on your device when accessing the Platform, enabling session tracking and preference storage.

Cookie Types

Absolutely Necessary Cookies

Enable Platform navigation and features like ticket checkout functionality.

Performance Cookies

Collect usage information including browsers, operating systems, previously visited domains, visit frequency, duration, and pages viewed. These collect only aggregated anonymous data without personal identification.

Functionality Cookies

Remember your choices like usernames, language preferences, and regional settings, enabling enhanced personalised features. They cannot track cross-site browsing.

Targeting and Advertising Cookies

Track browsing habits for delivering targeted interest-based advertising, limiting ad frequency, and measuring campaign effectiveness. Third-party advertising networks typically place these with permission.

Managing Cookies

You control cookies through your browser settings, with options to accept, reject, or delete them. Changing settings may disable certain Platform functions. Browser-specific guidance and additional resources are available through aboutcookies.org.

Rejecting cookies may prevent full Platform access and reduce your experience.

Third Party Content & Sites

The Platform contains third-party content and links with their own cookies. This statement does not apply to third-party sites. You should consult relevant third-party terms and privacy statements regarding their data practices.

Information Protection & Retention

We use appropriate technological and operational security measures to protect information against unauthorised access and unlawful use. Internet transmission carries inherent security risks preventing complete guarantees.

Information retention continues as long as service provision, marketing (if applicable), legal rights enforcement, or legal obligations require.

Information Storage Location

Information may transfer outside the European Economic Area (EEA), with protections under applicable data protection laws, including necessary contractual arrangements with recipients outside the EEA.

Your Rights & Choices

You have several rights regarding your personal information:

You can exercise these rights by contacting Louder Entertainment using the details below.

Contact Us

Louder Entertainment Ltd

C/O in the Loop Accounts Ltd
240B Kingsland Road
London E2 8AX

info@louderuk.com

Changes to This Statement

Louder Entertainment may modify this Privacy and Cookies Statement, posting changes on the Platform or notifying you via email. Changes take effect upon your next engagement following notification.